Comments on: Ad Nauseam: Masterchef and fear of food

By: brownie

brownie — Thu, 23 Jul 2009 02:13:27 +0000

now that the contest has wrapped, the focus has shifted to the media on it (The Daily Telegraph oops moment) which I am thankful for, because it explained to me how the womens weekly could have a colour feature with many posed photos of Ms.Goodwin, on sale the day after the announcement.
Now she is the weeklys cooking consultant, and it all happened 17 days before the show was broadcast.

Nothing is real anymore.

By: Femmostroppo Reader – July 13, 2009 — Hoyden About Town

Femmostroppo Reader – July 13, 2009 — Hoyden About Town — Mon, 13 Jul 2009 13:50:07 +0000

[...] Ad Nauseum: Masterchef and fear of food [...]

By: Masterchef » Current News Trends

Masterchef » Current News Trends — Sun, 12 Jul 2009 10:30:38 +0000

[...] Blogger on the Cast Iron Balcony » Blog Archive » Ad Nauseum … [...]

By: Helen

Helen — Sun, 12 Jul 2009 07:15:32 +0000

Kath, I tried to find youtubes of these examples but didn’t find one – I would particularly liked to have found a before and after version of the Real Stock ad, because I get the impression they tweaked it just after the series started, but of course I can’t be sure. I think the character was more deadpan and “edgy” to begin with and then they made her more smiley, presumably (if I’m correct) after some focus group just didn’t get the edgy attempt. But that’s conjecture as it’s just based on my creaky memory.

Tzivya – That’s a good point, a thing like Lite n Easy might have a place for people with a disability, or people who are very elderly, who otherwise might be eating bread and jam or whatever due to lack of access to shops, or someone to cook for them in situ. In your GF’s case I’d kind of probe a bit further as to the “boyfriend useless in kitchen” factor. Does he have a disability as well? Or does he just refuse to do it?

I still wouldn’t let the ads off the hook as being very counter to the program they’re sponsoring – and the characters in the ads are all young people in rude health who could very well get their arses to the shops to buy some fresh food.

By: Kath Lockett

Kath Lockett — Sat, 11 Jul 2009 10:38:31 +0000

We too are glued to MC and have greatly missed it due to being on holiday (in the red centre, no telly, no phone, no poota access) this past week.

Tessie gives me the major irrits “I made a mess too” and I feel like shouting out, “FEED your frickin’ family something OTHER than chicken casserole!” No wonder her hubby is hiding in a robot box…

The mother/daughter team for Lite-n-easy are hilarious. At the end, check out the sucked-lemon lips on the mother as the daughter’s chatting. We’re meant to be focussed on the daughter but mother’s facial co contortions are insane.

We tend to watch MC during our own dinner which, thanks to hubby Love Chunks is of pretty high quality. Still, as we sat around the campfire last week eating a roo-based bolognese, daughter said, “Oh, this is easily your signature dish.”

By: Tzivya

Tzivya — Sat, 11 Jul 2009 06:16:54 +0000

My girlfriend and her husband used to do Lite’N'Easy, and never had anything but good to say about it. I can’t say I’ve seen the commercials (I watch online or download, both of which are commercial free), but she was always impressed with the variety and quality of the food they get.

They are a young couple, and she struggles with social anxieties and depression that make her unable to always cook, especially interesting things, and he’s useless in the kitchen. So for them, it’s not a bad system.

Sadly, it’s not cheap, and they had to drop it. Now they have fast food (Maccas, pizza, KFC…) most nights, and the health impact on both of them is ungood.

So, overall, I’ll take a Lite’n'Easy over a McD’s or other fast food ad any day! They are what they advertise, for the most part. Healthy, decent food that you just warm up. And I’m led to believe their options are quite varied and stray from just ‘boring’ dishes.

By: Pen

Pen — Sat, 11 Jul 2009 06:03:47 +0000

Yes, it’s an odd one. I wondered with the home delivery service ad if they were trying to hitch a free ride on the tasty and interesting meals on Masterchef, trying to imply that their meals are just as interesting and delicious. But without the stress. Masterchef certainly plays up the stress and hard work of cooking so the contrast might work. It might almost stretch to the masterfoods ad (unless you had ever eaten one of their products) but I never understand why you would want to do all the boring parts of cooking like chopping the meat and the vegies and not the fun part of choosing which other flavours go into the meal. Very odd.