Categories: Gender, feminism

Description: The Stainmaster carpet ad from the 1980s. A large living room with large expanse of beautiful, spotless cream-coloured carpet. Pro Hart, a popular Australian artist, uses wine, cream, canned spaghetti, a whole Black Forest cake and other food items to create a giant picture of an insect on the carpet. When he’s finished, he just leaves it. His elderly Italian cleaning lady comes in, exclaims “Oh, Mister Hart, What a mess!” and cleans it all up for him.

As I remember, this ad was on high rotation in the late 80s and early 90s. It was a lot of fun. The idea of action painting with food on your living room carpet was gloriously free and transgressive, especially getting right in there and doing it with your whole body (although Hart is mysteriously clean when the ad comes to an end.)

Here’s The Chaser’s version.

Fast forward to 2010, and Harry Hart – Pro Hart’s grandson – takes the leading role in a recreation of the original (Embed replaced by a link because it was throwing the whole template out)

So in 1988, a man has a great time action painting with food and wine on a pristine carpet, and his dear old cleaning lady cleans it up for him. In 2010, his adorable grandson Harry has a great time recreating the ad, and his (pregnant) mum cleans it up for him. In fact, rather than throwing up her hands in mock horror like the dear old cleaning lady, she beams with unmitigated delight at the spectacle of what she is about to clean. As with the previous ad, there’s a final spoken line: “Too much like his grandfather…”

I see no reason to celebrate the recreation of one depiction of a subservient woman on her knees cleaning up after a superbly creative and kooky and loveable (aren’t they all!) alpha male. I’m not the target market (more of a polished floor with rugs here and there person) but if I was in the market for wall-to-wall carpet, I’d be looking for alternatives.

It would have been too easy to update this ad to show some intergenerational progress and to recognise the humanity of women by just tweaking the ending a bit, leaving the fun part of the ad intact.

Mother enters
Mother smiles with a slightly dangerous glint in eye
Cut to mother watching lovingly as adorable child cleans the goo off the carpet. (Bonus message for client: So easy even a child could do it!)

Since we’ve entered the realm of possibility so far as to create a giant insect with food on the living room carpet, we can help break down the cleaning product ad cliche of women as servants.

But what would the voiceover at the end say in the new version? “Some things have changed since his grandfather’s time”? Other suggestions? Have at it!

13 Aug 2010, Comments (0)

Down under Feminist Carnival #27

Author: Helen

Oh noes! It’s the 27th DUFC as of last week and I completely forgot to post a link to it!

This month, the Downunder Carnival of Feminism is brought to you by Deborah of In a Strange Land.

Downunder Feminist Carnival

DUFC was started by Lauredhel Hoyden and is now run by Chally of Zero at the Bone.

If you haven’t read all her linked blogs already due to my tardiness, it’s a welcome escape from the bloody election and this chilling possibility.

8 Aug 2010, Comments (7)

HULK SMASH! ! !

Author: Helen

That’s a reference to Feminist Hulk, of course. And I was channelling Feminist Hulk on Friday reading he AGE on the train to work. It’s a worry when you’re in a crowded carriage and your tiny purple shorts start to split…

Picture of Kevin Rudd pulling his shirt apart to reveal a superhero costume with "Rudd to Gillard: I'll Save You"

No, no Disney damsel in distress narrative here at all.



I’d heard an excerpt from the Phillip Adams interview the night before so I was well aware that Kevin Rudd was going to stop sitting around in a sulk with the ALP logo erased from his placards and join the campaign properly, once he was physically up to it. As in, join the campaign. Like one of the merry band on the road to Mordor. But our news media chose to describe Rudd’s return through the lens of … Male White Hero returns to Rescue Damsel in Distress.

With a side serve of We Knew a Sheila wouldn’t be Up to the Job. Move outa the way, Gillard, and let the men do this properly.

HULK SMASH!!

Still from the spoof video Kevin Rudd "I will survive", juxtaposed with an ad for an article from the Business section

Tools getting you down? I know the feeling.



I didn’t put those images together – that was on the same page as the article headed “Ex-PM Rudd to PM Gillard: I will save you” by Michelle Grattan and Michael Gordon. Was a disgruntled subeditor making a veiled comment there? If they still have any, that is. And was there any evidence that Rudd actually said anything about “saving” anyone? There isn’t any in the article. But the actual journalists were all on song about the White Knight Rescue narrative.

This from Michelle Grattan, who I once respected so much:

“Knifed one day, needed the next…
…Move over Julia. Kevin’s here to help.
…Rudd looked positively prime ministerial when he spoke yesterday.

And the next day:

It’s the ultimate girl-meets boy encounter…His place or hers?

HURL!

…the woman who grabbed his job from him.
(John Faulkner was) a prime matchmaker for this bizarre marriage of convenience …

There’s more, but I’d really like to keep this nice Sunday dinner down.

So, Gillard can’t win. If Labor wins the election it’ll be “she couldn’t do it without Kevin10!1!”. If she loses, well, a chick just wasn’t up to it.

Headzup to the Oz media. You’ve already been called repeatedly on your crap (non) reporting. And I’m not Robinson Crusoe with my disillusionment and anger.

Shape up, please, before we end up with this.

I rarely read the AGE Sunday magazine these days, and the last time I dipped into it it, it exceeded all expectations for Terrible. Blue Milk and Eglantine’s Cake have already written about the article by Sarina Lewis on “The Invisible Men”: Men are actually doing more domestic work now than women, did you know? Not just that, but they don’t get any appreciation for it!

Well – not quite. Now, I’m not saying a food writer can’t write convincingly about gender politics. Look at Crazybrave Zoe and Twisty at IBTP. But unfortunately, it doesn’t look as if Lewis will take this topic to their level of excellence.

Yet figures from the Australian Bureau of Statistics bear out a startlingly even spread of domestic and professional labour: a 2006 study into how Australians used their time found that men spent a combined average (over seven days) of 11.44 hours per day performing professional, childcare and domestic tasks. And women? They came in at a combined average of 11.35 hours – nine minutes less than the men.

All credible studies, from the ABS (including more up-to-date information), the Australian Institute of Family Studies and HILDA surveys, tell us what we already know: women still do the bulk of domestic work, whether working or not. Notice how Lewis slipped the “professional” in there? That’s not part of the domestic load. It’s paid work which goes on the CV and contributes to your superannuation.

And as you begin to take on more of the domestic load, even where your share – minus Lewis’s numerical massage – is less than half, guess what? It’s tiring! Which is a bit of a shock. And kind of demeaning, because it is ballbreaking for men to do housework, which is coded female. So we get sad, sad pictures like this

bizarre image of a very dapper young man in beautiful suit holding a mop and looking poetically sad, oh how low he has sunk

…Why is he “holding” the mop like that? Is the ignominy of it all so crushing he has to appear entirely bemused by it? Is he a store dummy? Why is he wearing a nice suit to do the housework?

And this (from the Daily Mail in the UK)

Bad woman sits reading newspaper while her poor, poor male partner does the vaccuuming around her. Abuser!

Gah! You can see how hellish life has become for these poor, poor men! And according to Lewis, not a word of appreciation!

“There is a legitimate desire from men to be acknowledged,” says Jones, who suggests that the modern man’s role in society is vastly different from that of his father…Feelings of neglect arise, they say, when the stresses and strains of their lives – now as complex as those of their wives – go unnoticed.

Ok, about the appreciation thing. It goes back to the same principle as referring to the bloke’s contribution as “help” – the notion that the woman still owns the domestic load with a limited potential to delegate, rather than the man taking on an equal share of the responsibility, including the planning and remembering component. I’m not against partners giving each other appreciation, of course, it’s wonderful. But it’s assumed, to some extent, that a mature adult will perform certain tasks on a fairly regular basis. As far as women getting more appreciation: really? We still assume, even in 2010, that a mother is going to do various boring household tasks without being thanked for it – apart from the ritual “thank”fest and Hallmark card on Mothers day. Or as Rebekka said here, “they’re kidding, right?”

Expecting recognition for day-to-day housework is an indication that you believe your role in that housework constitutes a heroic act above and beyond the call of duty.

Guys, welcome to our world. Yes, you may find it frustrating and annoying at times. We certainly have.
 
 
 
Crossposted

The twenty-sixth DUFC is hosted for your reading pleasure at A Shiny New Coin.

Downunder Feminist Carnival

What an excellent coincidence that this post should spring up in the Femmostroppo Reader just as I had this one nearly ready to go: OH HAI Naomi Mc, have I got an example for you! In the same week that, in Melbourne alone, two men set a woman and a girl on fire (the second man also raped the girl) there was a report in the ABC News opining that again, society is going down the tubes because of feminism. With a big, scary, hot pink feminist symbol! Brrr.

A senior lecturer in psychology at Charles Darwin University, Dr Peter Forster, says there is no truth to the argument that testosterone levels make men more aggressive.
He says social factors such as the rise of feminism in the last few decades could be behind the rise in violence amongst women.

I’m happy to give him points for biology not being destiny – a refreshing change from most antifeminists I’ve read – but what actual evidence does he have that the “rise of feminism” has kicked off a rise in violence among women? Has he demonstrated that there is a rise in female violence?
Has he told us what the increase(s) are and from what bases they’ve increased? No. Has he teased out increases in actual violence from increases in arrests and charges? Nope. Has he looked at whether violence overall is rising or static, and if so, is male violence rising as well (See also previous point)? No.

Has he mentioned that if you look at historical sources of milieux such as Victorian London and accounts of colonial Australia, the idea of women as gentle and delicate creatures who never threw a punch was somewhat class-based? No.

I went off in search of more information, because I thought that if the ABC had seen fit to publish an article about Dr Forster pronouncing on women and violence, it must be that Dr Forster and/or his department had come up with some ground breaking research, perhaps resulting in a report or peer-reviewed paper which we could read.

Apparently not. In fact, my usually effective google-fu hasn’t unearthed any publications or reports put out by Dr Forster on women, violence, or women-and-violence at all. So what’s he got?

…(P)eople were now looking at other contributing factors, particularly at social and cultural factors such as the effects of several decades of feminism which have largely removed the expectation that women would behave differently to men, and, more recently, the binge-drinking culture among young people, for the rapid rise in female violence.

“Studies have shown that at the age of 14, girls were just as likely as boys to be involved in fights, threats and stealing,” he said.

“This is supported by studies at the Australian Institute of Health and Welfare, where they have found similar rates of binge drinking by men and women, and women are also catching up in the use of illicit drugs, and these behaviours are linked with aggression.

“People” are looking at contributing factors. “Studies” have shown. I’ve seen undergraduate essays, let alone blogs, with more demonstrated evidence – and active verbs – than that. Well, there is a citation of sorts, the AIHW, which does exist, although would it kill him to point to the studies themselves? And there doesn’t appear to be anything to do with women and violence, but women and “behaviours (which) are linked with aggression.” Right! Men binge drink and set women on fire and king-hit other men on King street, while women binge drink and “get themselves” raped. See, equal!

The only actual piece of work done within the walls of Charles Darwin University that he seems to be able to point to is a study of road rage by his colleague Mary Morris.

“The research by Dr Morris has clearly shown that, in such aspects of road rage as aggressive gestures, sounding their horn at another driver and verbal abuse, there is no significant difference between male and female drivers. There used to be differences, but not any more,” Dr Forster said.

Road rage covers a continuum up to and including stabbing, shooting, thumping and running over people, so I don’t see that an increase in female horn-sounding and verbal abuse is very useful evidence of an epidemic of violent femmes. I haven’t been able to find Dr Morris’s study either, but I’ll take his word that it exists, so that’s one more on the topic than I’ve been able to find for Forster. It’s ironic that given that the subject is the evil power of feminism, he took her work and ran with it as “Expert Warns”.

Dr Forster hasn’t even begun to demonstrate any link between feminism and violence.

I have no idea why this should have been put out as a media release by CDU and why it should have been news, but unfortunately it’s one more brick in the wall of the bullshit “Feminism gone wrong” story that the media is hellbent on giving us, no matter how dodgy the source might be.

Well, what are you hanging around here for?

The Down Under Feminist Carnival is having its 25th anniversary, hosted by Rachel Hills of Musings of an Inappropriate Woman.

Inaugural Downunder Carnival of feminism

Next month’s DUFC is hosted by A Shiny new Coin. Send your favourite posts from the Internuts here, or email them to shinynewcoin at gmail dot com.

Here’s two bonus links: A thoughtful response to the burqa post by That’s So Pants, and the wonderful Werner Herzog Reads Madeline (H/T Tigtog).

Update – Important – please, everybody, sign up to this before the next election. Also via Tigtog.

The burqa is a controversial piece of clothing at the moment, and it certainly has a strange effect on some people. Their reading comprehension seems to go out the window, almost as if they were the ones peering out of a tiny slit which only allows limited vision. Some of them also seem to have a severe case of White Knight syndrome. For the the last week I’ve been involved in a circular and pointless argument on LP which has gone something like this (a reconstruction if you will, not a verbatim account, which you can read at the link if you have the stomach.)

Me: I’m against Cory Bernardi’s / Fred Nile’s call to ban the wearing of burqas in public because I find it unacceptable to punish people who are already oppressed. Plus, I don’t think it will work.

Another Commenter: So you support wearing burqas! How can you call yourself a feminist?

Me: Not at all. I think the burqa is highly problematic garment and if it’s forced on people it’s definitely a tool of oppression. I just think arresting, fining and perhaps imprisoning women for wearing it isn’t going to exactly have the effect you’re looking for.

Another Commenter: You feminists and your support for the burqa!

Me: Dude. I just said I did not support the burqa. I have no love for the burqa, niqab and what they represent. I just don’t support criminalising people who wear it because it will punish the people you are trying to help.

Another feminist: What do you think will happen if they pass this one?

AC: You feminists, so busy compromising you can’t stand for anything!

Me: Look, here’s an example of how you can think something is harmful while opposing making its users criminals.

AC: See, here are three quotes from some Muslim/Middle Eastern feminists who want to ban the burqa. That proves I’m right!

Me: “…”

The conversation has been framed – all over, it seems, not just on that blog – as A versus B where A represents po-mo acceptance of compulsory veiling and B represents making a law against it. It seems incomprehensible when a few of us say that we don’t approve of forcing a burqa or niqab on someone at all, but we also think criminalising it will do more harm than good, especially to the veilees- C or D – it’s heard by most people as A. It just can’t be heard, somehow, outside the frame.

The media has enjoyed a week of glorious po-mo-feminist scolding, culminating in this doozy by Virginia Hausegger, which took up almost a third of the AGE editorial page:

A bizarre form of political correctness is preventing us from an open discussion about what is, in fact, female subjugation.
It would seem there are some things in Australia we are not allowed to discuss. A ban on the burqa is clearly one of them.

Almost performance art that, the biggest article on maybe the second most important page of a national daily complaining about being completely silenced. I know that “we’re not allowed to talk about anything because of all this political correctness” is pretty much Holy Writ for culture warriors, but to persist in the face of so much countervailing evidence is nothing less than heroic, and I know that opinion is not the same as reporting, but when did it become simply making stuff up? Yah, political correctness was preventing us from an open discussion of the burqa ban so much, we had only been discussing it for several days on various blogs and talkback radio and crap TV, and there had only been articles on it (both opinion and reporting) in the AGE, the Australian, 9msn, all the news.com.au outlets, Yahoo news, the Punch, New Matilda… to name a few. As forbidden and taboo as twittering about Masterchef.

As for the LP thread, once the discussion had morphed from what they’re doing in France to what we should do here, you would think that instead of being a vanishingly rare minority, burqas had taken over the entire Australian landscape, that is, if you were to give credence to the people who are “offended” by them. Worse, though, is the excruciating fauxminism flung around by some otherwise intelligent people who would just like to feel they’re doing something to “help” the oppressed women of Islam by adding a new offence to the penal code. So, what will happen to women if they are forced to wear the thing by abusive fundamentalist family members? Will they become housebound? What happens to women who might just be habituated to covering up? Will there be any help for them if they experience agoraphobia and panic? Will criminalisation spark a reaction, from both conservatives and fundies and from the minority of young radicals to whom it’s a political or social statement?

Presumably, women brought in for burqa-wearing would also end up with a criminal record.

Or as Kim more eloquently put it: “Yeah, right, we solve inequality in gender relations between Islamic men and women in some cultural manifestations through banning women from doing something. Great!”

And the one question which supporters of the ban don’t want to answer – how should they, as men, be addressing the root of the problem. Whether the burqa is a required feature, rather than a bug, in Islam is probably something few non-Muslim Australians are qualified to argue about – although there’s an interesting discussion of that here. What should be done about the male gaze, and the assumption that women’s bodies are so radioactive and men so weak of will that rape will simply be compulsory if women don’t cover up, is definitely something which the blokes on LP can do something about, if they so choose. The difference between “Infidel uncovered meat!1!” and “what did she expect, going there at that hour in that skirt” is only one of degree, not kind. But it’s easier to make a new law with the stroke of a pen and claim your fauxminism has won the day for women everywhere than think about that stuff.

If you find you’re standing shoulder to shoulder with Fred Nile and Cory Bernardi, that might give you an inkling that perhaps something isn’t right. Since the wars in Afghanistan and Iran took a nasty turn and no WMDs or Osama Bin Laden turned up, and people who were- to put it mildly – not known for their feminism started getting thumpy-chested about rescuing the poor women of Islam from the nastier manifestations of their culture, many of us look at Bernardi and Howard and Nile and go “uh-oh.” The burqa has been around for a while. Why is it suddenly intolerable and criminal now? Has it anything to do with the rise of rightwing groups and the need to placate nationalism in Europe, UK and here? Could it be that Cory wants a handy dogwhistle against strange people from other countries, now that Boat People are being used again as a wedging political issue?

It was with a great sense of recognition that I read The Discourse of the Veil, by Leila Ahmed, recommended by Laura. The appropriation of quasi-femininist thinking by people who would subject Muslim women to police harassment and fines is just the latest example in a long history of interactions between Western culture and Muslim women. You really need to read the whole thing, but here is an excerpt about Lord Cromer (Evelyn Baring), a British administrator in Egypt in the late nineteenth century:

This champion of the unveiling of Egyptian women was, in England, founding member and sometime president of the Men’s League for Opposing Women’s Suffrage. Feminism on the home front and feminism directed against white men was to be resisted and suppressed; but taken abroad and directed against the cultures of colonized peoples, it could be promoted in ways that admirably served and furthered the project of the dominance of the white man.

And this wasn’t merely an eccentricity of Cromer’s, but part of a pattern:

(T)he ideas of Western feminism essentially functioned to morally justify the attack on native societies and to support the notion of the comprehensive superiority of Europe. Evidently, then, whatever the disagreements of feminism with white male domination within Western societies, outside their borders feminism turned from being the critic of the system of white male dominance to being its docile servant.

Legalistic burqa bans had the most impact on the most powerless women, and not necessarily the result expected.

Similarly, in the 1920s the Iranian ruler Reza Shah, also an active reformer and westernizer, went so far as to issue a proclamation banning the veil, a move which had the support of some upper-class women as well as upper-class men…The police had instructions to deal harshly with any woman wearing anything other than a European-style hat or no headgear at all, and many women chose to stay at home rather than venture outdoors and risk having their veils pulled off by the police.

Fast forward to the Noughties, and the Blairs/Bolts/Hitchens using fauxminism to add an idealistic tinge to their Mesopotamian and Afghani adventures, while sneering at feminists themselves. I’d thought their fauxminism was a new development peculiar to our hyper-cynical age of spin, but no. It’s been going on for a long time.

I’m sick of the lazy argument that people who disagree with making women, going about their daily business, into criminals, are therefore in favour of burqas. I’m sick, too, of the endless repetition of “feminists won’t help women of other cultures because they’re po-mo cultural relativists”. Give it a rest. If I could end forced veiling (if anyone chooses to wear a burqa, I really don’t think it’s any of our business) and FGM tomorrow, I would. But using legal punishment – and punishing the people who are themselves abused by any cultural practice – is simply using the wrong tool for the job, fellas. You’re not going to engender love for the glorious Western civ that way.

The most effective challenge to the burqa would be for men to start talking amongst themselves about the presumption of entitlement to any uncovered, or less-covered female body which pervades their own society, whether Islamic or not. I think that compared to just adding another crime to the statute books, having a nice warm glow, and forgetting about it, that would be quite hard work.

Sex Addiction is the popular indisposition du jour for the privileged and famous. First it was all over the Tiger Woods coverage, now we’re told Russell Brand’s been suffering from this terrible addiction.

It’s interesting that behaviour similar to that which constitutes “sex addiction” in men is described as “hookup culture” and sluttiness in women. (And by “similar behaviour” I’m really being generous to the Brands and Woods of this world. I haven’t heard of any young female undergraduates maintaining a team of minions to bring multiple sexual partners to them.) As a “sex addict”, you can obviously get away with a lot more than some girl who is merely a slutty slut, and enhance your fame and reputation as a wild playboy at the same time. And if you’re a popular male comedian checking into rehab for your Sex Addiction, then you are suffering from a Condition and deserve sympathy, unlike the disgusting hoydens who are destroying Western civilisation with their wanton behaviour.

Just as an aside, the description of Brand’s father and their sex-tourist trip to Hong Kong, where Dad taught his son to treat women as a commodity without any corresponding Dadly education about condoms and sexual health: what would the commentary be like if his mum had been the one on the trip? I can just imagine.

Conservatives have rushed into print with numerous articles of the “Hookup Culture Hurts Women” type. This is how it’s framed. If Hookup Culture hurts men, or boys, it’s left dangling if you’ll excuse the double-entendre, because the boys/men in these effusions are either (1) Only out for one thing, because they’re totally rooled by their biological urges and can’t help it, or (2) invisible – the writer is interested in focusing on female participants as slutty sluts, but not so interested in their partners, who are entitled to the behaviour (see (1).)

No double standard here at all.

It’s DUFC’s second birthday and it’s being hosted over at Frankie PhD’s.

Inaugural Downunder Carnival of feminism

Well, what are you waiting for?